Hi, my name is Tim with TM Media and what I want to do today is talk about what I call “Visual Integrity.” What in my mind, what visual integrity is the basically how you’re presenting your company and how you’re coming across your potential client through your marketing material.

Ever since we were younger, our parents would make sure we’re going out the door looking appropriately for whatever occasion we’re going to. If we’re going to school, we are dressing appropriately. If we’re going to church, we would probably dress a lot better for that occasion; so, basically, that’s what we do. We make sure how you’re representing your company before walking out the door. And we see a lot of different companies that look up to par and others companies that don’t look up to par.

Here’s basically 2 examples. We have Joe-the-landscaper that cuts grass for a living and is a fairly small company. And then you have Larry-the-lawyer, which is the much higher end market, dressed in the suit, carries a brief case, has a nice established office with nice furniture in it and stuff like that. And his marketing material needs to look up to par.

Now if you’re Larry-the-lawyer and your marketing material looks similar to Joe-the-landscaper, then you may have some integrity issues. So, that’s basically what we’re trying to do is have you think about how you’re projecting (no matter how wonderful your company is), how is that coming across in your marketing material?

We have seen companies that make multiple millions of dollars and they never attempted to upgrade or establish any kind of professional marketing material, identity, logo, anything. They might have put something together when they briefly started up or some in-house intern logo so they just went with that.

When you don’t see the money you’re losing from that, you don’t have an urgency to change that. If you did see the money actually being changed – say you have a direct mail catalog that just looks really unprofessional, the company is going to go with company b because they look a lot more professional; looks like they’ve been in business long even though you might be in business for 20 years.

That’s the whole point. Your visual integrity is not up to par and you’re losing customers because of it. That’s what this whole video is about, just to have you take a good look at what your material looks like out there. You can compare it to your competitor.

We just happened to have our roof done recently because in Hurst, Texas we had a major hail storm a year ago. We went through about 20 roofers until we picked the one we like. We had people showing up with a mustang with a ladder sticking out with a little magnet sign on it. We had people come in with these huge packets of media of ‘why to use us’ and presented very nicely; so you can figure out who we went with.

So really think about it and take a look at what you’re doing now and if you have any questions, feel free to give us a call or contact us at the link here and thank you very much for listening. Bye.

P.S. You can find more information to identity design, print design, interactive design and much more on our main pages.