Hi, my name is Tim with TM Media and what I want to do today is talk about what I call “Visual Integrity.” What in my mind, what visual integrity is the basically how you’re presenting your company and how you’re coming across your potential client through your marketing material.

Ever since we were younger, our parents would make sure we’re going out the door looking appropriately for whatever occasion we’re going to. If we’re going to school, we are dressing appropriately. If we’re going to church, we would probably dress a lot better for that occasion; so, basically, that’s what we do. We make sure how you’re representing your company before walking out the door. And we see a lot of different companies that look up to par and others companies that don’t look up to par.

Here’s basically 2 examples. We have Joe-the-landscaper that cuts grass for a living and is a fairly small company. And then you have Larry-the-lawyer, which is the much higher end market, dressed in the suit, carries a brief case, has a nice established office with nice furniture in it and stuff like that. And his marketing material needs to look up to par.

Now if you’re Larry-the-lawyer and your marketing material looks similar to Joe-the-landscaper, then you may have some integrity issues. So, that’s basically what we’re trying to do is have you think about how you’re projecting (no matter how wonderful your company is), how is that coming across in your marketing material?

We have seen companies that make multiple millions of dollars and they never attempted to upgrade or establish any kind of professional marketing material, identity, logo, anything. They might have put something together when they briefly started up or some in-house intern logo so they just went with that. (more…)