Hi, my name is Tim from TM Media and in this video what I want to talk about is the actual communication that goes into your marketing material. Now on a previous video, I talked about what I called “Visual Integrity.” And basically what that is, is basically an overall presentation of your company to a client through your marketing material.
So basically, what’s your marketing material look like? Is it professional, is it up-to-date… if you’re a high-end software company, do you look like a high-end software company through your marketing material or do you look like a local landscaper cutting grass?
So that’s what we talked about in that video. And you can view that labled, “Is Your Marketing Collateral Up To Par?”
On this video, what I want to talk about is the actual communication. So we have a marketing material, we’ve made it professional looking, we have a nice color scheme, it looks visually appealing, now what do you say in it? This is where a lot of companies just let it go. They just don’t even think about it. It’s kinda like a last minute thing they add into a project. It happens all the time. I’ll get word documentations that says to put something in the ad. A lot of companies just don’t even consider how they’re communicating with the client and how to slowly get them interested. (more…)
