Archive for February, 2009

Our Creative Design Studio in Dallas, Texas

Friday, February 20th, 2009

Hi, this is Tim with TM Media and on this video I briefly want to discuss the studios capabilities and what kind of work we’ve done and what kind of work we can do. Basically, TM Media is a marketing and design studio. We can handle any type of design work; whether it’s print or on the web. We can also consult clients on their actual marketing efforts; anything  from your message to the type of media you want to use to Internet media as far as marketing your website and all that fun stuff.

So we definitely have 2 different sides of the company. Let me talk a little more in depth on the design side. TM Media handles any type of print and website design as far as the print. It can go anywhere from a direct mail to a major anual report, catalogue, brochure whatever it may be in print, environmental design, signage, trade shows, displays, presentations. We handle anything pretty much in print we can take care of in design.

As far as the web we can pretty much do any type of website from the small business website that wants to show a representation of a company, which we call a show-and-tell website. It’s mostly visual and not too much functionality as far as buying things and things like that. And then we have the other side where we can build an e-commerce site where you’re actually creating a lot more functionality and online store basically.

We also get into the marketing of the site as well and that’s basically SEO (search engine optimization) all that type of marketing. That’s pretty much all we handle. Again, we handle the marketing end as well as the design end. I hope this helped give you a better idea of what our capabilities are. Feel free to view our portfolio, you’ll see a lot of our work and some of the different projects we’ve handled. Thank you very much for listening. Bye.

P.S. You can find more information to our brochure design, direct mail design, media kit design, stationary design, information design and much more on our print design page.

Effective Communication Through Your Marketing Material

Monday, February 16th, 2009

Hi, my name is Tim from TM Media and in this video what I want to talk about is the actual communication that goes into your marketing material. Now on a previous video, I talked about what I called “Visual Integrity.” And basically what that is, is basically an overall presentation of your company to a client through your marketing material.

So basically, what’s your marketing material look like? Is it professional, is it up-to-date… if you’re a high-end software company, do you look like a high-end software company through your marketing material or do you look like a local landscaper cutting grass?

So that’s what we talked about in that video. And you can view that labled, “Is Your Marketing Collateral Up To Par?”

On this video, what I want to talk about is the actual communication. So we have a marketing material, we’ve made it professional looking, we have a nice color scheme, it looks visually appealing, now what do you say in it? This is where a lot of companies just let it go. They just don’t even think about it. It’s kinda like a last minute thing they add into a project. It happens all the time. I’ll get word documentations that says to put something in the ad. A lot of companies just don’t even consider how they’re communicating with the client and how to slowly get them interested. (more…)

Is Your Marketing Collateral Up To Par?

Monday, February 9th, 2009

Hi, my name is Tim with TM Media and what I want to do today is talk about what I call “Visual Integrity.” What in my mind, what visual integrity is the basically how you’re presenting your company and how you’re coming across your potential client through your marketing material.

Ever since we were younger, our parents would make sure we’re going out the door looking appropriately for whatever occasion we’re going to. If we’re going to school, we are dressing appropriately. If we’re going to church, we would probably dress a lot better for that occasion; so, basically, that’s what we do. We make sure how you’re representing your company before walking out the door. And we see a lot of different companies that look up to par and others companies that don’t look up to par.

Here’s basically 2 examples. We have Joe-the-landscaper that cuts grass for a living and is a fairly small company. And then you have Larry-the-lawyer, which is the much higher end market, dressed in the suit, carries a brief case, has a nice established office with nice furniture in it and stuff like that. And his marketing material needs to look up to par.

Now if you’re Larry-the-lawyer and your marketing material looks similar to Joe-the-landscaper, then you may have some integrity issues. So, that’s basically what we’re trying to do is have you think about how you’re projecting (no matter how wonderful your company is), how is that coming across in your marketing material?

We have seen companies that make multiple millions of dollars and they never attempted to upgrade or establish any kind of professional marketing material, identity, logo, anything. They might have put something together when they briefly started up or some in-house intern logo so they just went with that. (more…)